Mivi is a consumer electronics brand that specializes in audio and mobile accessories such as earphones, headphones, speakers, power banks, and charging cables. They offer a wide range of products with various features such as wireless connectivity, noise cancellation, and long battery life. The brand is known for its stylish designs and affordable prices. They have a strong online presence and their products are available through e-commerce platforms and retail stores. Mivi’s target market is mainly the youth and young adult segment.